Walt Disney’s words are a distinct definition of what a traditional book wants to accomplish and even more the functionally empowered book design of interactive books. Its interactive features take the iReader on a journey of deepening thoughts, engagement and learning by doing. Where the iReader remains the navigator of “opening new doors and doing new things” and curiosity is the fuel for the whole process.

In this light the interactive book could be the source and solution to the following words of Albert Einstein:

“It is a miracle that curiosity survives formal education.”

Since it in itself generates fuel of curiosity for most people. It becomes informal learning in a formal context, which means an optimisation of the learning environment. See the animation and click the links below for more information.